Social Control

A southern California native, Seth grew up surrounded by pop culture, art and design. From the age of four, he began drawing and painting, utilizing art as an outlet of expression. Seth quickly realized how his creativity could impact, influence and inspire people. It was this realization that drove him to attend FIDM in Los Angeles, where he graduated with a degree in graphic design.

After developing a reputation for his integrated solutions, Seth served as Associate Creative Director at Emmy-Award winning broadcast design agency Novocom. As the right hand man to the agency's founder and CEO, Seth gained priceless knowledge of international markets, business strategies and creative management tactics. During his time at the agency, he also acted as liaison between production facilities in the U.S. and Asia.

This experience provided a vital foundation for Seth when he joined digital agency Heavenspot. Initially brought on to expand the agency's broadcast division, he assumed the role of Executive Producer, spearheading productions across all platforms. While working at the company, Seth developed a framework that increased performance and aided in a 2007 acquisition by private investors.

Following his entrepreneurial spirit, Seth moved on to found interactive services company Evolve Itv, partnering with some of the largest advertising agencies worldwide. Most recently, Seth has launched Social Control, an evolution of his long-term vision of creating a "new kind" of digital creative studio.

Seth's success has come from his ability to seamlessly bridge the gap between broadcast and interactive platforms. He has produced and directed over 1,000 media projects over the past decade, and his work appears daily across five continents.

Seth continues to search for new opportunities that allow him to push the boundaries of digital media. He currently resides in Los Angeles with his wife and two dogs where he is immersed in the daily operations of Social Control as Chief Executive Officer.

Bruce has had an industrious career since receiving his business administration degree from the University of Southern California.

Beginning his career in finance, Bruce took a public accounting position that provided insight into the structure and operations of a large corporation. While at this position, he became a CPA, ultimately stepping away from accounting and venturing into the world of business finance.

As Chief Financial Officer for Aaron Brothers, Bruce masterfully managed accounting, personnel, warehousing and information systems operations. During his time there, he led a leveraged-buy-out, resulting in a public offering and the eventual sale of the public company to private investors.

At this point in his growing career, Bruce understood the factors necessary for forging and maintaining a lucrative enterprise. He harnessed the experience he had previously gained to initiate his first venture, co-founding Cardsharks, LLC where he once again acted as CFO for the company.

As his entrepreneurial tendencies grew, he then co-founded Consumer Rewards International (CRI). During his tenure with CRI, he developed the “Visa Las Vegas” brand credit card, and in doing so, managed and worked alongside marketing teams, successfully presenting the credit card to Chase Bank, as well as major Las Vegas casinos and visitors.

In 2001, he journeyed into the digital world by co-founding a web hosting and related services company, appealing to first-time users looking for a one-stop, easy-to-use web hosting solution.

With over 25 years of experience working within public and private sectors, Bruce has an extensive grasp on the factors necessary to grow and sustain a thriving business. The culmination of his total efforts has led to Bruce’s current position as CFO for digital creative studio Social Control, where he oversees all aspects of the company’s financial affairs.

Away from the office, he enjoys his free time as his two children pursue their own careers and higher education.