http://socialcontrol.com/The latest information social controlen-usFri, 30 Jul 2010 07:38:15 GMTFri, 30 Jul 2010 07:38:15 GMThttp://blogs.law.harvard.edu/tech/rssDesign Militia (www.designmilitia.co.uk) RSS Generator 1.1admin@socialcontrol.com (Admin)admin@socialcontrol.com (Admin)http://twitter.com/wecontrol/statuses/19799054370/Check out our latest facebook app! http://lnkd.in/MAyTK5Thu, 29 Jul 2010 04:32:27 GMThttp://twitter.com/wecontrol/statuses/19799054370/http://socialcontrol.com/blog/Brand_case_study_Dunkin_Donuts/This is a great interview with the Dunkin Donuts' Brand Marketing Officer Frances Allen. She answers questions about regionalization and localization and she talks about the importance of community in her brand. Later, she discusses online marketing and how Dunkin' Donuts sees their role in interacting with their consumers online. And lastly, she gives some great insight about Dunkin' Donuts'...Sat, 10 Jul 2010 00:00:00 GMThttp://socialcontrol.com/blog/Brand_case_study_Dunkin_Donuts/http://twitter.com/wecontrol/statuses/17519519487/Take our Facebook Career Quiz we built for FIDM via Career Builder! http://alturl.com/kktmThu, 01 Jul 2010 20:45:42 GMThttp://twitter.com/wecontrol/statuses/17519519487/http://twitter.com/wecontrol/statuses/17456565839/One of the most amazing cause related animated shorts I have seen in a while! http://lnkd.in/P3Gv-6Thu, 01 Jul 2010 01:28:59 GMThttp://twitter.com/wecontrol/statuses/17456565839/http://twitter.com/wecontrol/statuses/17362853680/Check out our latest custom Facebook tab for Litehouse Foods! http://alturl.com/jb9gTue, 29 Jun 2010 21:08:55 GMThttp://twitter.com/wecontrol/statuses/17362853680/http://twitter.com/wecontrol/statuses/16784969736/Check out our latest Facebook Fanpage via our friends a Career Builder! http://alturl.com/97ssTue, 22 Jun 2010 17:09:13 GMThttp://twitter.com/wecontrol/statuses/16784969736/http://twitter.com/wecontrol/statuses/16516720049/Check out our latiest mobile app in collaboration with our friends at Edelman! http://lnkd.in/bNcAwfSat, 19 Jun 2010 02:56:01 GMThttp://twitter.com/wecontrol/statuses/16516720049/http://socialcontrol.com/blog/How_Dan_Roams_SQVID_Influences_Your_Design/Dan Roam has an interesting niche: He's the author of the slightly quirky but highly compelling book "The Back of the Napkin"(http://www.thebackofthenapkin.com/). This book shows readers how to communicate and solve complex problems with simple diagrams. It's well worth the read!One of the useful tools Roam writes about is the "SQVID", which is an acronym (but don't ask me how to...Thu, 17 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/How_Dan_Roams_SQVID_Influences_Your_Design/http://socialcontrol.com/blog/Brands_and_rebranding/There's an interesting situation going on right now in the "Big Software" space. SAP and Oracle are competitors. SAP is the long-time, solid, German-run software company; Oracle seems all-American and is run by an aggressive, attention-getting CEO. These aren't just two big software companies; they are microcosms of two social realities. SAP and Oracle offered generally the same services to...Wed, 16 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/Brands_and_rebranding/http://twitter.com/wecontrol/statuses/16198016006/Check out our latest site for Ad Council http://lnkd.in/xmcPDF. http://lnkd.in/UTie-tTue, 15 Jun 2010 04:01:57 GMThttp://twitter.com/wecontrol/statuses/16198016006/http://socialcontrol.com/blog/An_interesting_study_in_branding/As you may know, we worked on Google's initial digital strategy of Google Nexus (which was code named "Google Passion"). You can check out the work we did here (http://www.socialcontrol.com/work/Nexus_One_by_Google/). Our work included brand strategy, interactive marketing strategy, user interface design, and more.This video series (which we did not produce) discusses the development of the Nexus...Tue, 15 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/An_interesting_study_in_branding/http://socialcontrol.com/blog/3_ways_to_use_Twitter_for_your_brand/Brands that realize they need to be on Twitter shouldn't just create an account and start tweeting. You need to be more strategic about it: You need to carefully consider your position in the market. In this blog we're going to give you the three most common ways that brands use Twitter to connect with their market.1.    The tweeting CEO: In this model, the CEO or some other...Mon, 14 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/3_ways_to_use_Twitter_for_your_brand/http://socialcontrol.com/blog/Which_tweeting_model_should_my_brand_use/Brands that realize they need to be on Twitter shouldn't just create an account and start tweeting. You need to be more strategic about it: You need to carefully consider your position in the market. In this blog we're going to give you the three most common ways that brands use Twitter to connect with their market.1.    The tweeting CEO: In this model, the CEO or some other...Fri, 11 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/Which_tweeting_model_should_my_brand_use/http://socialcontrol.com/blog/Todays_economy_and_why_its_important_for_your_brand/From 2008 through 2009, a global recession took its tool on consumers and businesses everywhere. Although many people have trumpeted the end of the recession, there are several who believe that we're not out of the economic woods yet. Some believe we're in an extended recession, others feel that we're just in a period of economic malaise without any significant growth and that it could be like this...Thu, 10 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/Todays_economy_and_why_its_important_for_your_brand/http://socialcontrol.com/blog/Augmented_Reality_Lets_Start_with_the_Basics/Science fiction shows of yesteryear now look strangely archaic, even though they are set in the future. They're talking on what looks like giant mobile devices, they're scanning people with what looks like oversized iPhones, they're using what could pass as an iPad to do some of their work. At the time it was science fiction. Today, much of it is reality (just without the beehive hairdos).If...Wed, 09 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/Augmented_Reality_Lets_Start_with_the_Basics/http://socialcontrol.com/blog/Betty_White_A_Case_study_on_the_power_of_social_media/Betty White, one of the irreverent women on "Golden Girls" has had a resurgence in her career, thanks in part to her willingness to do or say just about anything on-screen and thanks in part to a multitude of admiring fans who are connected to social media. At the end of December 2009, one fan created a Facebook page called "Betty White to host SNL (please?)!" and thousands of fans joined...Tue, 08 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/Betty_White_A_Case_study_on_the_power_of_social_media/http://socialcontrol.com/blog/Participation_as_the_new_engagement/Media was once owned and/or controlled by media companies. For example: Televised media needed a studio, cameras, actors, and advertisers; printed media needed a press, some paper, and a bucket of ink.Today, though, you don't need a multi-million dollar investment to be a media star. Audiences engage not only by viewing but by participating. That's the fundamental shift between yesterday's media...Mon, 07 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/Participation_as_the_new_engagement/http://socialcontrol.com/blog/California_Raisins_Get_Hip_With_Games/The California Raisin Marketing Board is an organization that promotes the use and enjoyment of California Raisins. As part of an awareness-generating campaign to include California Raisins in a healthy diet, we worked with marketing agency MeringCarson to create a campaign of 3 immersive, rich-media ad units each containing a Flash game.Our work included an interactive marketing strategy to set the course and...Fri, 04 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/California_Raisins_Get_Hip_With_Games/http://socialcontrol.com/blog/Participation_as_the_new_engagement_Part_2/Media was once owned and/or controlled by media companies. For example: Televised media needed a studio, cameras, actors, and advertisers; printed media needed a press, some paper, and a bucket of ink. But in the last decade, thanks to a combination of the web and a proliferation of cameras and access points, there has been a cultural shift and people have become media participators.In the last blog post we talked...Thu, 03 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/Participation_as_the_new_engagement_Part_2/http://twitter.com/wecontrol/statuses/15264336713/Your brand is a story: Make it easy for people to tell others what you are all about.Wed, 02 Jun 2010 16:57:43 GMThttp://twitter.com/wecontrol/statuses/15264336713/http://twitter.com/wecontrol/statuses/15232683568/Make sure to check out our latest capabilities deck! http://socialcontrol.com/capabilities/Wed, 02 Jun 2010 06:00:09 GMThttp://twitter.com/wecontrol/statuses/15232683568/http://twitter.com/wecontrol/statuses/15232304018/Brands are stories: A good story never changes when it is retold over and over.Wed, 02 Jun 2010 05:50:48 GMThttp://twitter.com/wecontrol/statuses/15232304018/http://socialcontrol.com/blog/Desanitize_your_brand/Like many brands, your brand may have spent millions on a vision statement, a mission statement, a values statement, and an elevator pitch. It's tagline communicates to the world what it does. "We are a technology company that creates value for our stakeholders"…"We are a healthcare company that develops applicable solutions for our users"…"We are a IT firm that...Wed, 02 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/Desanitize_your_brand/http://socialcontrol.com/blog/User_interfaces_How_they_are_changing_and_why/In the movies Iron Man (http://www.imdb.com/title/tt0371746/) and Iron Man 2 (http://www.imdb.com/title/tt1228705/), Tony Stark (played by Robert Downey Jr.) works with a computer interface that appears in front of him. It is holographic in nature and it responds to his touch. In the first movie, he interacts with the technology as if it were a series of multiple screens just within his reach. In the second movie,...Tue, 01 Jun 2010 00:00:00 GMThttp://socialcontrol.com/blog/User_interfaces_How_they_are_changing_and_why/http://socialcontrol.com/blog/A_roadmap_for_tomorrows_branding_and_marketing_MUST_include_mobile/Planning to succeed in tomorrow's marketplace takes accurate forecasting of market trends followed up by carefully placed bets on a few smart choices.One of those smart choices is mobile. Regardless of your brand, regardless of your market, regardless of how your brand's products or services are ultimately delivered, the mobile web is big today and getting bigger. According to Coda Research Consultancy,...Fri, 28 May 2010 00:00:00 GMThttp://socialcontrol.com/blog/A_roadmap_for_tomorrows_branding_and_marketing_MUST_include_mobile/