Your brand is awesome and we want to shout that out from the rooftop. But shouting from a rooftop doesn’t offer a wide enough audience to listen and share your brand’s message for it to go viral! Creating a social media promotion mobilizes your fans across your social channels and is a necessary tactic to accomplish your social media goals. Our social media agency is equipped with a team of copywriters and legal council that provide official rules, prizing, fulfillment and platform policy consultation. We can also help you with media amplification, ongoing customer support, campaign management and moderation of user-generated content. Social media promotions help grow your social audiences, cultivate engagement and drive cross-channel results.
Determining your promotion goals
Running a social promotion requires clearly defined goals in place that directly tie to your social media strategy. What is the end result of what you’re looking to achieve? Do you want to increase engagement or build brand awareness? If you’re looking to build brand awareness, your strategy may include running a contest or sweepstakes on your social channels with a hashtag to push your brand out to a new, wider audience. For increasing engagement, you might want to look into gamification. This provides fans with a reason to return to your promotion, creating a competitive opportunity for your entire social community to participate.
Finding your audience
We conduct thorough research to seek out your brand’s target audience and examine their habits and social behavior. We dig deep to understand your consumer psychographics and what they’re talking about in social media. By adding this step, we’re able to identify the best social channels to reach your fans and can develop specific messages that activate your communities.
Where does your promotion fit in?
The strengths and weaknesses of each social channel are explored to determine how well the promotion will fit in with the channel. Rather than launching the promotion on every possible social channel, we select the social channels where the return on investment will be most effective for your brand.
How we build buzz
Users interact with various social channels differently. We utilize adaptive storytelling to create promotions that speak directly to users, no matter what platform they’re on. From content creation to apps, we ensure that every element of your social promotion is set to drive traffic and engagement to meet your brand’s objectives. Beyond the social space, we raise awareness of your promotion through cross-channel marketing such as email, mobile, PR and live events. This momentum continues well after the promotion is over. Utilizing remarketing tactics, we’ve collected user data throughout your promotion that can be leverage for future promotional purposes.