What does it mean to have a social media strategy? This is the blueprint for your social media program and one that creates the foundation for planning your brand’s social success. Your social strategy is the roadmap for how you’re going to accomplish your goals. A social strategy understands and thoroughly addresses the important questions such as who is your target audience, what’s the message you’re sending to your consumers, why does this strategy matter to your brand and how can you measure your success. Our social media agency considers strategy to be the foundation of your social media success. Our team of experienced social strategists works closely to ensure your social media strategy is aligned with your brand’s goals and provides a clear path to the conversion model for your return on investment.
Identifying your audience
We are highly receptive to the needs of your brand and go through a rigorous process to figure out what makes your audience tick. We examine how your target audience uses social media and conduct thorough research to see which platforms your consumers frequent and the type of content they engage with the most. By understanding your consumers’ habits and lifestyle, we are equipped to influence them toward forging a deeper connection with your brand. This propels our strategy forward to begin creating a presence on the social channels your consumers engage with the most. We carefully craft copy and artwork that come together to tell your brand’s story, with the voice of your brand clearly defined in each piece of messaging. Rather than bombard your consumers with nonstop postings, we draft up a thorough monthly editorial content calendar. This calendar addresses the who, what, when and where of our social media strategy. A framework is put into place that focuses on what topics to address, the frequency of posting, which social channels the posts will go up on and the tone of the posts. The framework provides flexibility for topical content to be added in and allows us to measure how well each piece of content performs.
Now that we know the audience of each of your separate social channels, we dig deeper by creating a strategy to expand your audience even further. Cross-platform integration allows us to combine social campaigns and data into an integrated marketing strategy that reaches across all of your social channels. This kind of reach expansion allows awareness of the brand to grow organically and increases consumer engagement considerably higher than it previously was. No social strategy would be complete without the inclusion of ongoing campaigns. Now that we know exactly what grabs the attention of your audience, we can mobilize them, pulling your consumers even further in and turning them into brand advocates.
We implement our strategies for your brand with careful calculation and precision. All areas concerning editorial calendars, timelines, schedules, media plans and setting up and mobilizing your social presence are carefully thought out. Using thoroughly conducted research, we know when and where to post, how often to post, what keywords will attract the largest audience and how much money to put behind each post to ensure the highest level of engagement. Through the use of social listening and performance tools, we keep you updated moment by moment on your social channels with informed reporting. We receive real-time feedback on social performance and adjust our tactics for optimal results. Social media is an investment and one that requires effort put forth to remain relevant and engaged with your consumers. Working with a social strategy in place provides your brand the ability to tell your story, determine what sticks with the audience and engage them in a genuine conversation in a way that provides lasting value.