Make the Medpost Brand synonymous with “Urgent Care” by creating an engaging social media presence through humorous, educational and inspirational content.
Medpost was a new brand, a collection of Urgent Care centers coming under one banner. In our content strategy, we knew we needed to create a distinctive voice for the brand, one that was instantly recognizable. We also needed to get the word out that Medpost had moved into town, and is an affordable way for people to manage their health. The quickest way to do this would be to create highly sharable content. We paired clever puns with eye-catching images branded with the Medpost logo to get the conversation started. We supplemented the sharable content with interesting posts about health facts and inspirational quotes to start the morning. As the social channels began to grow through paid media and organic sharing, we posted about Flu Shot and Sport Physical promotions, targeting them to their specific demographics. Today, Medpost is the #1 Urgent Care on Facebook among identified competitors, and has a click-through-rate 4.37x higher than the national average in the health and beauty vertical. As the Facebook, Twitter and Google+ pages continue to grow, followers are quickly learning that Medpost is the easy and affordable answer for a healthy future. Because sick days aren’t meant to be sick.