Develop a comprehensive social media content strategy for Naked Nutrition to stand out from the slew of protein powder brands on the market.
Naked originally had a mild social media presence, with a small amount of original content and mainly sourced customer images. Through creative image sourcing and graphic design, we were able to create professional brand visuals that aligned with Naked's core audience. With many of our team members involved in extreme sports, we knew that we wanted to develop a content strategy that would help Naked stand out from the crowd. Including themes of gym fitness, active lifestyle, seasonal, and protein powder based recipes. By combining these elements, we were able to increase sentiment and engagement for the brand while spreading the message that Naked not only tastes great but helps you meet your fitness goals.