Increase brand opinion of AT&T wireless within the Asian Youth consumer segment, and improve market share.
AT&T invites you to pursue your passion for filmmaking by sharing your vision of Rethink Possible. What would we do without our wireless devices? Better yet, what can’t we do with our wireless devices? The possibilities are endless. Could we make a short film? Why not?! With the help of popular Asian Youth YouTube influencers, AT&T’s first-ever Mobile Film Festival features shorts made by consumers and captured on the most up-to-date devices. The “Take Your Shot” social media contest encourages fans to express themselves by submitting a pitch for a short film idea. After a series of voting by the general public the top 10 prevail to the next round of judging by our Asian filmmakers, and 3 lucky winners were sent on an all expenses paid trip to Los Angeles to make their film idea a reality.