Demonstrate how consumers can do more with the new Ultrabook by Lenovo, while simultaneously increasing brand awareness and consumer buy-in.
We created the Game of Do - a social gaming contest on Facebook, which gave users a chance to win their very own Ultrabook by participating in a variety of time-based challenges. We created 25 challenges consisting of multiple-choice quizzes, unscrambling puzzles, video challenges, scavenger hunts and more. Users earned badges in exchange for completing tasks, and a leaderboard feature kept track of high scores. Participants unlocked challenges daily, ensuring repeat visits to the campaign. The Game of Do campaign was deployed across the globe in 20+ markets. Users could show off their high scores across several social channels through the social sharing feature in the game.