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Washington Insiders

CQ Roll Call

John Wall Zig Encore
John Wall Zig Encore

Challenge

Create a branded content piece that informs decision makers on Capital Hill about the breadth of advertising opportunities CQ Roll Call has to offer.

Solution

We created a compelling visual story utilizing motion graphics and photography to draw in the audience and engage them in CQ Roll Call’s core brand message. The video content piece incorporated clean typography, the use of image cutouts that tied directly to the voiceover and a modern music track to set the tone of the brand tying everything together cohesively. With the largest press corps on Capitol Hill, CQ Roll Call has earned a reputation for delivering comprehensive, accurate, and objective congressional reporting since 1945. Our branded content helped to build upon their already authoritative reputation showcasing to their advertisers that they understand the challenges they face when it comes to congressional legislation. Leveraged by the ad sales team to acquire new advertisers, the video became a fundamental tool for the organization’s business development efforts. The video was also featured on the company’s website and YouTube channel.

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