Create a fun and interactive way to educate consumers about the quality of ingredients that go into Wendy’s food offerings.
Create a website, social and mobile campaign that introduced consumers to a complete Wendy’s world with rich, interactive touch-points and branded content. Each interactive hotspot provided information about Wendy’s promise of quality. The sections highlighted various facts, such as the company’s use of 100% USDA North American beef, which is delivered daily to its restaurants, its careful selection of fresh produce, and how each burger is made to order. The world included a Wendy’s restaurant, a small town, windmill, barn, cows, farmland, rolling hills and dirt roads. The scenery had great depth and pulled the user into this immersive brand experience. An interactive map feature allowed the user to quickly navigate to the branded content. The campaign was responsive, displaying beautiful graphic features on both desktops and tablets. The social sharing feature allowed users to share the immersive experience on Facebook, Twitter and email.