Create a social media campaign that drives brand awareness for Nautica during the holiday season.
The Who's Your Style Inner Reindeer campaign was an interactive social sweepstakes that educated users about Nautica's holiday fashion line, and encouraged gifting. The campaign was launched on Black Friday and continued until the end of December. The Nautica "Who's Your Inner Style Reindeer" campaign invited users to take an interactive personality quiz to find out which "Style Reindeer" best described them. Each result was carefully crafted to reflect the users' style based on answers they selected in the quiz. Custom reindeer looks were created using in-house photography to uniquely identify each reindeer look. When users completed the quiz, they were offered the opportunity to submit their information for a chance to win a $1,000 Nautica Shopping Spree. Micro-content was designed and produced to coincide with the launch of the "Who's Your Inner Reindeer" Quiz, which increased the exposure of the campaign, making the Who's Your Inner Style Reindeer Sweepstakes a success.